Are you looking
to increase sales and reach a larger audience of
potential clients?
Are you tired of marketing plans that don't work?
Do you want avoid some of the failures that many
hunting and fishing guides and outfitters have
experienced?
The
Hunting Ranch, Outfitters, and Guide's Marketing
Handbook can help!
The book covers a
wide variety of outside sales and marketing plans to
help anyone in the outdoor industry increase sales and
outpace the competition. Outdoor industry sales and
marketing expert Dustin Vaughn Warncke brings his many
years of industry experience. In this book, you will
learn how to:
- Increase
exposure to potential clients through networking,
social media, and more.
- Work with
non-profit organizations to increase marketing
exposure.
- Increase
repeat business through superior customer service
and satisfaction.
- Use the
marketing techniques through your website,
brochures, business cards, and online platforms.
- Develop a
base of business that follows you.
- Book more
clients and provide superior customer service to
keep them coming back! And more!
Dustin uses real world experiences from guides, hunting
ranches, and outfitters who have grown in the outdoor
industry for in this resource and proven methods which
have grown numerous business's net profits. This book
was written to provide valuable insight for outfitters,
guides, and hunting ranches in the outdoor industry.
Warncke has provided marketing services for many guide
businesses. The catalyst for writing this book came
after writing a book for Outdoor Industry Show Hosts,
much of the content in this book can be utilized to
achieve sponsorships, effectively target the correct
market, and above all increase exposure to increase
sales. we hope this book will provide valuable insight
into the marketing do’s and don’ts of the industry.
While there are many companies and verticals for
advertising, the best options are chosen by first
understanding the industry, the marketing climate, the
competition, and what effective marketing actually
entails. This book is filled with resources for
outfitters, guides, and hunting ranches that are
struggling to make sales and on a budget. You will learn
tips and tricks of marketing experts to help you develop
a cost-effective and results-oriented marketing strategy
for your outdoor industry business. Knowledge is power
in the field of marketing, and if you do not possess
this knowledge, you could waste thousands of dollars in
ineffective marketing . As the old saying goes, "If you
give a hungry man a fish, he will be able to fill his
belly, if you teach him to fish, he will be able to
survive."
Praise for the Book
“Extremely
well written, concise and great information.”
Kandie D Candelaria
Touring Angler and
Guide
Contributing Editor
Texas Outback Magazine
"To everyone who makes a living in the outdoors; take a
hour of your time and read Dustin Warncke's book, The
Hunting Ranch, Outfitter, and Guides Service's
Marketing Handbook . It is a good read and there
is a lot of experienced packed into it. And I
promise you will use some of Dustin's ideas. I know that
I will !"
Good Hunting & Tight Line's
Capt. Mike Powell
All Seasons Guide Service, LLC
www.allseasonsguideservice.com
"Owning
my own business as a Texas waterfowl outfitter
and fishing guide for over 30 years, simply put,
I was "blown away" by The Hunting Ranch,
Outfitter and Guide Service’s Marketing
Handbook . Finally a book to point
guides and outfitters in the right direction! A
must read if you are thinking about starting a
guide business or if you are a veteran in the
industry. Dustin Warncke has the ability to put
in easy to read laymen terms all topics you will
encounter as a guide or outfitter. The book
takes you through examples of starting out in
business, handling clients, marketing,
networking, securing sponsorships, operating on
a budget and more. If you are serious
about managing a hunting ranch, outfitting
business, or guide service I highly recommend
you read this book."
Dave
Scott Cox
Owner
/ Guide / Outdoor Writer
Palmetto
Guide Service
www.palmettoguideservice.com
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